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Golf Club Talk UK Podcast
The latest instalment of the Golf Club Talk UK Podcast is here! In this month's episode our very own Karen Moss and Kevin Murray join Leighton for their quarterly look at the numbers. This includes overall rounds played and membership numbers, giving you and your club a unique opportunity to gain valuable insight on playing trends across the UK and Ireland.
Golf participation is still strong, but membership numbers are beginning to decline
Golf’s leading provider of tee time management booking technology, BRS Golf, and the world’s biggest tee time marketplace, GolfNow, have reported a strong start to 2023 for both member play and visitor play in the UK & Ireland. However, the golf software company can confirm that membership numbers are starting to decline. Together BRS Golf and GolfNow provide tee time booking solutions to 1,500 golf clubs across England, Ireland, Northern Ireland, Scotland and Wales, making the tech giant one of the largest and most trusted sources of participation data for golf in the British Isles. Member participation remains strong 1 January-31 March 2023, BRS Golf processed 5.6 million member rounds. -1.7 million in January (150k down YOY), -Two million in February (500k up YOY thanks to the driest February on record) -1.9 million in March (flat YOY due to snow and wet weather) This equated to a YOY growth of 400k rounds, nine per cent up on 2022. Compared to the final quarter of 2022, member rounds were 600k up. And looking back to pre-Covid levels of play in 2019 rounds are 100% up, with 2.8M rounds played in Q1 2019 compared to 5.6M in Q1 Member Rounds by Country: [...]
NBCUniversal’s Internship Programme launches in Belfast
Students will embark on highly coveted software engineering or marketing intern placements based at the company’s international golf headquarters in Northern Ireland. NBCUniversal has launched its inaugural Internship Programme based at the company’s international golf headquarters at City Quays in Belfast. The programme gives students from around the world the opportunity to embark on an internship in software engineering or marketing, working across golf technology brands including BRS Golf, GolfNow and GolfPass. This is the first year the programme has offered placements in Belfast as BRS Golf seeks to grow its commitment to nurturing new talent and supporting young people interested in a career in technology. In total, 260 students applied for three available Belfast-based internships. Applications poured in from local colleges and universities including Queen’s University, Ulster University and Belfast Met, as well as from students in the mainland UK, Republic of Ireland, South America and China. The three successful candidates will start their NBCUniversal internships in July 2023: Ross Morrison, Marketing Intern, Ulster University Bachelor of Science in CAM (Communication, Advertising & Marketing) Anika Patel, Software Intern, University of Nottingham BSc Computer Science with Industry Placement Kane McDonagh, Software Intern, Liverpool John [...]
Record Golf Participation in 2022
Golf’s leading provider of tee time management booking technology, BRS Golf, and the world’s biggest tee time marketplace, GolfNow, have reported a strong year in 2022 for both member play and visitor play in the UK & Ireland.Together BRS Golf and GolfNow provide tee time booking solutions to 1,500 golf clubs across England, Ireland, Northern Ireland, Scotland and Wales, making the tech giant one of the largest and most trusted sources of participation data for golf in the British Isles.Over the course of 2022, BRS Golf processed 24.7 million member rounds. During both 2020 and 2021 there were Covid restrictions in some form, making it difficult to get an accurate year-on-year change in the number of rounds played. However the lack of post lockdown booms in golf this year has allowed us to see a steady run of member play and to get a more consistent picture of the level of member play by month.With no lockdowns to reduce member play or post lockdown booms to inflate member play in 2022, we still saw phenomenal levels of participation. This year’s 24.7 million member rounds was 1.8 million rounds ahead of 2021, 2.5 million ahead of 2020, and 11.2 million ahead [...]