MARKETING
Marketing Services
BRS Golf and GolfNow provide best-in-class marketing support. To maximise ROI at your club, the opportunity to get more golfers on the course is paramount. Amplify your course with our Premium Marketing Program and take advantage of the vast exposure gained on our partner platforms, including Sky Sports.
A partnership with the largest tee time provider and the largest golf broadcaster in the UK and Ireland – a match made in golfing heaven!
Our partnership with Sky Sports has transformed our marketing efforts with the provision of unparalleled exposure of our brand, direct to golf’s most avid fans.
Marketing Investment
In partnership with Sky, we have made an unprecedented multi-million pound investment in marketing GolfNow across Sky platforms in 2020 and beyond.
Digital Video
GolfNow is marketed across a range of Sky digital video platforms, including their video on-demand service, the Sky Sports YouTube channel and more.
Sky Channels
In 2020 GolfNow benefited from advertising across Sky Sports Golf and a variety of other sports, as well as Sky News and film and entertainment channels.
Digital Advertising
Want to promote a special offer to golfers in your area? You can harness the power of targeted digital advertising through GolfNow and Sky.
Digital Integration
GolfNow has also been integrated into the skysports.com website and app, with a booking widget live in golf content so Sky users can search tee times and book directly.
Social Media
We continue to invest more in social media advertising, with support from the Sky Sports social media channels. An exciting new media to target younger golfers.
Case Study
How The Belfry used Sky Adsmart to attract new golfers
Using audience targeting including household age, income, subscription to Sky Sports Golf status and Local Authority location, AdSmart served targeted ads to golfers in the Midlands to encourage tee time bookings at both the Brabazon and PGA National courses via golfnow.co.uk.
The campaign went live on 21 July and ran until 18 August 2020, delivering more than 150,000 impressions and reaching over 41,000 households in Birmingham, East Staffordshire, Lichfield, Nuneaton, Bedworth, Solihull and Tamworth.
• In the four week period while the media was live total revenue across The Belfry’s courses increased 19% YOY
• 83% of golfers who booked The Belfry’s courses during the campaign had never booked at The Belfry with GolfNow before
• Average booking lead time also increased YOY, moving from three days to six days in advance at The Brabazon and from just one day to 11 days at the PGA National – showing golfers are now planning their rounds much further ahead
• Page views of The Belfry’s courses on golfnow.co.uk increased by 55% YOY
GolfNow and The Belfry both invested in the advertising campaign, made possible through GolfNow’s partnership with Sky. GolfNow’s creative team produced the advertising spot, incorporating stunning footage from The Belfry showcasing their courses and club house.
MARKETING
Premium Marketing Program
The Premium Marketing Program is an exclusive opportunity for a limited number of course partners per market to strategically position themselves in front of the largest database of golfers in the world.
Featured Courses
Optimum placement at the top of desktop and app search results, appearing as an organic find, drives increased exposure and tee time sales.
Email Marketing
Reach a highly engaged audience of golfers with national and localised emails sent direct to golfers' inboxes.
Social Media Advertising
Reach golfers through geo-targeted, social media advertising by highlighting availability or offers at your course to a keen, local audience.
