How The Belfry and GolfNow partnered with Sky to deliver growth
In 2022 GolfNow and The Belfry worked together with Sky to deliver a highly relevant TV marketing campaign and attract new users to the Ryder Cup venue’s three excellent courses on the GolfNow platform.
The advertising campaign ran during the British Masters coverage, as well as golf analysis and highlights programming, in May 2022, while the tournament was being played on the Belfry’s world famous Brabazon Course.
All three course pages on GolfNow experienced increased views – 127% up on app and 410% up on website week over week. The Brabazon was the standout with page views 647% up week over week.
The week of the British Masters the Brabazon went from the 346th most viewed course on the GolfNow app to the #1 spot. Showcasing the power of advertising through Sky Sports.