Golf Genius Software and BRS Golf celebrate first year of integrated competition management solution

10^th January 2021 – Created with the aim of providing a best-of-breed complete solution to the UK & Ireland club market, the partnership between Golf Genius Software and BRS Golf by GolfNow has now been successfully serving clubs for a full year.

Bringing together the core strengths of both leading golf software providers, the BRS Golf and Golf Genius product delivers a complete competition management solution, including live scoring through the BRS Golf Scoring App, online booking and payment solutions, and full integration to WHS across all golf unions in the UK and Ireland. 

Having powered in excess of 50,000 rounds in 2021, the solution has been warmly received by clubs looking to offer their players the best in all departments.

Commenting on the product implementation at The Melbourne Club at Brocket Hall, Golf Operations Manager, Chris Drane said: “BRS Golf and Golf Genius takes running events and member competitions to the next level and I would highly recommend it to any club running member competitions or to someone wants to add a unique experience for their golf day or society business but also increase the amount of revenue generated from these events.”

Edward Mason, Golf Manager at Cleeve Hill Golf Club, added: “The feedback from our membership has been excellent, with more and more embracing the mobile app technology. The integration between BRS Golf and Golf Genius saves us a lot of administration time, by streamlining the competition management process. For our members, they appreciate the one-app feel with all their golfing information available within the palm of their hands.”

With a year spent learning from and listening to customer feedback, the two companies’ commitment to development will see them launch an enhanced iteration of the product in January that offers further enhancements and even smoother integration.

Fiona Hampton, VP, GolfNow UK & Ireland said: “It’s been great to see our combined suite of products improving the enjoyment for golfers and saving time for clubs and their staff. We’re delighted with the progress we’ve made in the last year and look forward to the future of our partnership with Golf Genius, continuing to deliver the best solution for our golf club partners.”

Craig Higgs, Managing Director of Golf Genius International commented: “Offering an established alternative to what has been the status quo within the market is a huge step forward and I firmly believe that the new choice being offered to clubs stands the industry in good stead. Looking ahead, 2022 represents another exciting opportunity for us to strengthen the product further and build on what has already been achieved.”

If you are a BRS Golf customer who is interested in adding tournament management software to your club and offering the BRS Golf Scoring app to your members, please contact [email protected] or call UK: 028 9568 0288 | IE: 1800 852 935.

If you are interested in finding out more about Golf Genius contact the international team at [email protected].

For more information, contact:

Phil Craghill
Director
GMS

E: [email protected]
T: +44 (0) 1438 718 399
M: +44 (0) 7775 901 977

@GMSGolf
@GMS_Golf
GMS

About Golf Genius Software
Golf Genius Software provides innovative and reliable software solutions to private clubs, public courses, resorts, and golf associations around the world. The company’s flagship product, Golf Genius TMS, is the most widely used and fully featured tournament management system available today.

Golf Genius serves golf professionals at more than 10,000 private clubs, public courses, resorts, and golf associations in 63 countries. Golf Genius Software has more than 90 employees, including 41 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information about Golf Genius Software, please visit golfgenius.com.

About BRS Golf by GolfNow
BRS Golf is the leading provider of tee time management and online booking technology in the world. Its best-in-class tee sheet is trusted by over 3,500 golf clubs across 14 countries, and, in the UK & Ireland alone, 700,000+ registered members use BRS Golf to book their tee times. In additional to its powerful tee sheet and member booking technology, BRS Golf offers a range of flexible software solutions designed to help clubs manage all aspects of their facility efficiently in one place, including Membership Management, Visitor Booking, Online Payments, Membership Finance and now, Competitions & Handicapping.