The world’s leading provider of Online Booking and Tee Time Management technology, BRS Golf, has formed a strategic partnership with the Golf Club Managers’ Association (GCMA). Working together, BRS Golf and the GCMA will bring the benefits of embracing technology to the fore, helping club managers engage their members and maximise revenue through software innovation.

The partnership will see experts from BRS Golf’s sales, marketing and product and technology team join the GCMA to host a series of webinars, where the association’s members can learn more about how technology can help their club adapt to the changing landscape of golf.

In the last two years, BRS Golf has added key products to its suite to complement its unparalleled tee sheet. Membership management, point-of-sale, online payments, flexible membership, visitor booking and competition and handicapping software are all now integrated into BRS Golf’s core tee time booking technology.

With tee time booking data from more than 60% of the UK and Ireland’s golf courses, BRS Golf is a leading source of industry information on the state of member and visitor play. Leveraging these insights, BRS Golf’s data analysis team will provide GCMA members with quarterly reports on key market trends. For example quarter-on-quarter comparison of member and visitor rounds booked, growth and shifts in golfer demographics and booking habits, and the state of golf tourism with the UK and Ireland.