Through BRS GOLF, clubs in Scotland have generated an incredible £49 million in direct visitor and Open green fee revenue. That’s seven million visitor rounds and one million Open rounds booked using our technology on which clubs collect the full amount. And thanks to our Members’ Booking App and Module, 110,000 Scottish club members have been able to book 17 million rounds at the touch of a button.
Since the first Scottish club came on board with BRS GOLF in 2007, our tee time management and booking technology has helped to promote and enhance the great game of golf within the borders of its ancient home. Over 10 years later, our relationship with clubs in Scotland endures and improves.
In 2018 the number of Scottish clubs signing up to receive the tremendous benefits and customer service offered by BRS GOLF continued to increase. These included a wide variety of club sizes and types, such as members’ clubs Belshill, Eastwood, Braehead, Jedburgh, Fort William and Whiting Bay; 9-hole courses like Cupar, and proprietary courses like Machrihanish Dunes, and the Paul Lawrie Golf Centre. In addition, late in the year we signed agreement with all seven courses in the Fife Golf Trust, built upon the existing work we have done with Ayrshire Council courses over the last few years.
And it’s easy to see why clubs in Scotland trust the most widely installed booking system in the UK and Ireland:
Through our affiliation with Teeofftimes and GOLFNOW we have helped clubs supplement their direct bookings revenue through effective dynamic pricing that pushes local and international visitors to book at quieter times while protecting members’ preferred tee times. Since 2007 BRS GOLF has managed £96 million in bookings for clubs in Scotland, of which £16 million was generated in 2018 alone.
In the last year we have enhanced our products by adding a Members’ Booking App, an integrated Payments solution and an iPad tee sheet so you can stay up to date on what’s happening on your course anytime, anywhere. And BRS GOLF has a number of exciting new product announcements on the horizon in 2019.
We continually invest in not just our technology offering, but the promotion of golf in Scotland too, pouring hundreds of thousands of pounds into marketing Scottish clubs each year.