If you cast your mind back to the 23 March, it’s one of those dates that will stick with you forever. The day Boris Johnson announced a national lockdown in an effort to protect people from COVID-19. Many golf clubs already operated on a very tight budget, and during lockdown, the fear was that many of these golf clubs just would not survive and would be forced to close. Fast forward six months, and we have witnessed the craziest and busiest time that golf has ever seen. People new to the game, people coming back, families out playing. You name it, it feels like everyone now owns a set of sticks.
Capitalising on the boom in golf
Here at BRS Golf and GolfNow we have seen the growth in both member play and similarly in visitor play. We have seen so many golf clubs acquire so many new members, and at the same time the growth in visitor golf has been amazing. Members are the life blood of any golf club, but the additional revenue generated by visitor play goes a long way to providing a sustainable platform for clubs to operate. With increased member play, there has been a squeeze on the available times for visitors to play. Therefore clubs need to be more proactive in attracting visiting golfers to their venues.
Competitor analysis from GolfNow
With this increased competition for golfers, we have built a suite of reports, at the centre of which is our Competitors Analysis. This can provide your golf club with an in-depth analysis of not only how you are performing, but how you are performing in relation to your competitors. Maintaining your competitive edge, offering competitive green fee rates at the correct time and on the correct day will be critical to ensuring you continue to reap the benefits of this current boom in visitor golf. To avail of this data and insight, all you simply need to do is email your dedicated GolfNow Account Manager with who you see as your main competition for visitor green fee revenue, and they will do the rest.
The date is set for golf’s return in England and golfers and golf clubs alike are looking forward to 29 March. But what has the true impact of Covid-19 been on club operations and golfer behaviour? The results of a comprehensive survey of golf clubs in the UK and Ireland by technology provider BRS Golf by GolfNow highlights the effects of Covid-19 on revenue, membership and attitudes to technology among golf club managers.
- Feb 24