Every Monday and Thursday we will update the GOLFNOW Industry Report to keep you up to speed on which areas of the UK are opening up for visitor play, where we are seeing highest demand for tee times and how visitor rounds are performing year-on-year. In the report you’ll find course openings and visitor bookings since golf reopened in England on 13 May.
Key Highlights & Commentary
The UK has experienced very favourable weather over the last couple of weeks, with above average sunshine, and a lack of rain helping boost the golf played as we move towards the end of the main golfing season.
- The Southern region of England had another strong week, finishing +358% YOY for total online visitor rounds
- Visitor rounds across all booking engines and GOLFNOW were up +268% YOY yesterday. An additional 9,800 rounds played
- The last 7 days have seen an increase of +193% YOY, or an extra 40,678 rounds
- MTD we are pacing +80% YOY, with an additional 111,596 rounds played.
- Lancashire was the top performing market yesterday with visitor rounds +2755% YOY
- Lancashire was the top market for rounds played yesterday with 885 rounds played
To make the most of this demand for visitor golf please contact our Account Management team at [email protected] or by calling Freephone Number 00800 780 88888
The date is set for golf’s return in England and golfers and golf clubs alike are looking forward to 29 March. But what has the true impact of Covid-19 been on club operations and golfer behaviour? The results of a comprehensive survey of golf clubs in the UK and Ireland by technology provider BRS Golf by GolfNow highlights the effects of Covid-19 on revenue, membership and attitudes to technology among golf club managers.
- Feb 24