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Reviews, Case Studies and Testimonials from BRS Golf customers

This page lists a number of Reviews, Case Studies and Testimonials from BRS Golf customers. Please check for regular updates.


Wales’ best goes for BRS Golf’s online diary and booking system

Now that the club’s installed the BRS Golf e-diary and tee booking system, wherever you happen tobe in the world booking that game at Conwy is as

simple as 1-2-3. In fact, visitors bring in over 35% of the club’s income, and since the club’s return to prominence with the 2007 Ryder Cup Wales Senior Open, those golfers are starting to come from all over the place: Swedes and Germans in particular enjoy coming to Conwy before their own season gets under way.


Click here to view the article.


Aberdovey goes online with BRS Golf to join Welsh golf tourism drive

With the coming of the Ryder Cup to Wales, those responsible for Welsh tourism have given every golf club in Wales the opportunity to be part of marketing Welsh golf to the world. Grants of up to £5,000 are being made available for clubs spending budgets of £10,000 on improving their information and communication technology. And with the huge spend on marketing by VisitWales and the raising of Welsh golf’s profile, now is the time to seize this limited opportunity.


Click here to view the article.


Silvermere really is open to everyone with BRS

With its marketing promise of being ‘open to everyone’, Silvermere is one of the top golf courses in the UK for both casual golfers as well as regular golfing members. A mature and well designed 18 hole layout, Silvermere is in many ways the epitome of 21st century golf: anyone can join, anyone can book and play, and all the facilities you could want are here with an excellent driving range, a Pro Shop that has everything, and a clubhouse that would be impressive at many private members’ clubs.


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Shannon GC: online booking beats offline every time

While many golf clubs are relatively well equipped with computer software and

hardware, the message now being promoted by the major IT suppliers is the need for fully integrated systems, i.e. everything running off one single membership database.


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BRS Golf brings clarity to Fairwood Park

Still the only parkland golf course in South-West Wales to be selected as the venue for the Welsh PGA Championships, Fairwood Park is something of an innovator, being the first in South-West Wales to get a website, put a Facebook page up, and run an online tee time booking system. In fact, this is the second time Fairwood Park has installed and run an online booking system....Initially installed some four years ago, the club’s first online booking installation was under developed and didn't work properly. The visitor bookings didn’t materialise and the net result was to put Fairwood Park’s managers right off the idea of an online booking system, and carry on instead with paper-based tee sheets for it's weekend tee times.


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Hayling GC: 125 years old, 21st century diary and booking system

Hayling is a classic long established private members’ golf club and Secretary Manager Ian Walton is challenged with maintaining the traditions and membership privileges that come with a long established club, while bringing it into the 21st century and improving its bottom line. Ian works closely with the members’ Committee implementing strategy, and in operational terms with his small back office team, the bar and catering team and the Pro Shop.


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Case Study - Astbury Golf Club: BRS Golf gets top marks from Astbury’s IT industry professional

Many golf clubs and their managers and decision makers will be only too familiar with the challenges of choosing between competing software systems. Each will claim in their presentation to do everything and be better than the others – but as every club manager also knows, once the presentations are over and a system is chosen and installed, whatever the capabilities it’s the quality of the support that makes all the difference to the everyday users.

The BRS Golf online diary and booking system has impressed all of the 540+ club managers that are using it, but what does an IT expert that knows the product, delivery and support standards achieved by the major brand names in IT, make of the BRS system and its support?


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Case Study - Cradoc Golf Club: Improving your visitor marketing

Cradoc Golf Club overlooks the outstanding and unspoiled natural beauty of the Brecon Beacons National Park, a stunning backdrop that few golf clubs in Wales can emulate. Named Wales' Golf Club of the Year in 2005, Cradoc is just a couple of miles from the bustling historic market town of Brecon and within a 45 minute of Celtic Manor, the home of the 2010 Ryder Cup. The club is also very accessible to golfers from South Wales, the Midlands, and South West England.


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Case Study - Arklow GC’s online booking system makes sure everyone gets a game

A busy golf club presents challenges of its own, chiefly making sure that everyone can get to play. The problem with paper-based booking systems is that they work to the advantage of the regular members who can easily book and make sure they get all the golf they want, with the result that other members coming less often and looking for the occasional casual round find they can’t get on the course at all. That’s when complaints start coming in to the office thick and fast…


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Case Study - Portlethen Golf Club Significantly Improve Tee Time Utilisation on Members Competition Days

With the introduction of the BRS On-line Members Booking system, Portlethen have seen a reduction in the number of no shows on their busiest days from an average of 27 to 2 and radically improved the booking arrangements for their members. Members that weren’t previously getting on the timesheets now can get a game and the inconvenience of queuing at the club from as early as 5.30am has been eradicated.


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Case Study - From ball chutes to click and book: how Churston eliminated queuing for the 1st tee

When you go to one of the South West’s gems, Churston GC, you’ll find no queues on the 1st tee, no ball chutes and large numbers of happy members arriving, playing and departing like clockwork. The club is enjoying a 10% increase over the last two years in green fee income because visitors to this much favoured course can book online and get a game and their choice of tee times and rates.


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Case Study - Castlewarden introduces Online Competition Fee Payment and Top-Up

Of the many innovative features brought to golf clubs over the last 6 years by BRS Golf’s online booking system, one of the latest allows golfers to pay for competition entry and top up their competition account or purse online, simply by entering their credit card and then booking into competitions.


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Case Study - Hillside Golf Club makes the most of BRS Golf’s capabilities

Keen to take advantage of the benefits of moving the tee booking administration online, the club took the decision to install the BRS Golf online booking system modules in a series of stages. What follows is a classic case in point of a club learning to utilise and exploit fully the BRS Golf system’s capabilities by installing and learning to work with each BRS Golf module one step at a time.


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Case Study - Glamorganshire and BRS: the easy way to increasing the value of your clubs membership

A survey in November 2008 of club managers by one of the Unions revealed that the top priority by far was to maintain membership. Retaining and attracting members has become much more difficult in recent years, and especially over the last two years as the credit crunch and then the recession have impacted on members’ lifestyles and finances.


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Testimonial - Hesketh Golf Club

When asked what was the one initiative during my 13 years as Secretary/Manager at Hesketh Golf Club that contributed to the efficient running of the office and managed the resources to the best effect I would say it was the introduction of the BRS Golf Internet Tee Booking and Society management system.


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Case Study - Ratho Park Golf Club

Having initially seen the system presented at a GCMA meeting and then shown a demonstration at Whitecraigs GC by Club Secretary Alan Keith, Craig knew it was exactly what he was looking for as a management tool. Craig has now been using the BRS Golf online booking system for two years, and to him it’s just like using the yield management systems he used in some of the UK’s top hotels - except that instead of rooms it’s about maximizing tee time and other bookings.

What Craig has found with the BRS Golf system is how much more effectively he has been able to manage Ratho Park’s key income streams such as societies, members’ guests and visitors, and provide a higher standard of service to them all from the moment they call the club to the point where he wants to ask them about their next visit.


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Case Study - Crieff Golf Club benefits from BRS Golf

Installing the market-leading BRS Golf online diary and booking system has enabled the world famous Crieff GC to manage its massive booking administration task and workload much more easily and efficiently. Primarily used by the club’s members to book their tee times online, the BRS system is also used by the club’s Pro Shop team to manage the 12,000 rounds booked by its visitors throughout the year.

The net result is a significantly improved membership service and a standard of modern tee time administration by the club that matches its international reputation.


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Case Study - Childwall converts its members to online tee booking

“Online tee time booking for members has been amazingly successful at Childwall, thanks to BRS. I used to hear all the usual objections; now, we’re even getting members booking while they’re on holiday abroad, because they can. One delightful chap e-mailed me to tell me he was making an ‘international booking’ from Majorca; another regularly books online while he’s travelling around the UK during the week..”
Click here to download the article. [PDF File 516 Kb]


Case Study - Withington - Ahead of the Game - Membership Recruitment and Retention

With the rise of the “mobile golfer”, and the current economic climate many clubs are finding that they need to be more creative in the way they try to attract and retain members. Withington in South Manchester is a typical members club, and like all similar clubs is trying to find ways of recruiting new members in an ever increasing competitive marketplace.
Click here to download the article. [PDF File 74 Kb]


Case Study - Pleasington GC - Online marketing fills the gaps in the tee-sheets.

Pleasington GC report on their experiences with the BRS Tee Time Manager, and how it has been used to boost revenue.
Click here to download the article. [PDF File 72 Kb]


Case Study - Shannon GC - Online Booking beats Offline every time.

Shannon GC report on their experiences with the BRS Tee Time Manager.
Click here to download the article. [PDF File 1 MB]


Case Study - Aberdovey goes online to join Welsh golf tourism drive

With the coming of the Ryder Cup to Wales, those responsible for Welsh tourism have given every golf club in Wales the opportunity to be part of marketing Welsh golf to the world. Grants of up to £5,000 are being made available for clubs spending budgets of £10,000 on improving their information and communication technology. And with the huge spend on marketing by VisitWales and the raising of Welsh golf’s profile, now is the time to seize this limited opportunity.
Click here to download the article. [PDF File 3 MB]


Case Study - Conwy Golf Club - Wales’ best goes for BRS Golf’s online diary and booking system

Now that the club’s installed the BRS Golf e-diary and tee booking system, wherever you happen to be in the world booking that game at Conwy is as simple as 1-2-3. In fact, visitors bring in over 35% of the club’s income, and since the club’s return to prominence with the 2007 Ryder Cup Wales Senior Open, those golfers are starting to come from all over the place: Swedes and Germans in particular enjoy coming to Conwy before their own season gets under way. Differences in time zones add real complications to the old paper-based ways, especially for the huge overseas markets in the States and Asia. But an online booking system like Conwy’s is open for business to anyone with a broadband connection, 24/7..
Click here to download the article. [PDF File 4.4 MB]


Case Study - Great golf the easy way: Mount Juliet’s tee times go online

Booking a round of golf at one of the world’s great golf courses is now just a simple click of a mouse. The Jack Nicklaus Signature course at Mount Juliet has hosted three Irish Opens (1993,4,5) and two World Golf Championship tournaments (2002 and 2004), and any golfer anywhere in the world can now pop into the website (www.mountjuliet.ie/golf) and book themselves a tee time to suit.
Click here to download the article. [PDF File 398 KB]


Case Study - Enniscorthy Golf Club

This article contains another valuable case study explaining what benefits Enniscorthy Golf Club has seen since installing the BRS Tee TIme Manager.
Click here to download the article. [PDF File 1,309 KB]


Case Study: Great Hadham Golf Club

This article appeared in Inside Line Magazine, provoding a valuable case study as Great Hadham Golf Club chose a booking system.
Click here to download the article. [PDF File 902 KB]


Case Study - Q Hotels Award Major Contract to BRS

This article appeared in Inside Line Magazine in July 2007 outlining the Q Hotel group's decision to implement the BRS system across all it's golf clubs.

Click here to download the article. [PDF File 469 KB]


Case study - Hesketh & West Lancashire Golf Club - Bookings are much better when they’re online

Martyn Senior, Secretary Manager Martyn helped to develop one of the best offline bookings systems, DJB. As such, Martyn knew all about this kind of application from a club’s perspective. Invited to The Open at Hoylake by The Merseyside Partnership, a regional body promoting the North West for golf tourism, Martyn first heard about the BRS Golf internet-enabled booking system via Steve Mainwaring of St. Anne’s Old Links GC. The Merseyside Partnership’s evaluation of several online tee time booking systems showed BRS was head and shoulders better than anything else available. Martyn then saw it demonstrated at a technology roadshow at Ringway GC, and realised immediately that, as Martyn put it, ‘it ticked all the boxes you could wish for.

Click here to download the article. [PDF File 608 KB]


Case Study - Bramshaw GC switches to online course management

"I could see that an online system that was able to be seen by everyone in the network was the answer. But it meant that the development team at BRS had to do a lot of work to tailor their system to my requirements, chief of which was a tee time booking page that showed daily tee times for both our two courses, the Forest and the Manor. The third, Dunwood, would be easier to access by simply switching to its own dedicated on-screen booking site and pages."

Click here to download the article. [PDF File 608 KB]


Case Study - Carne links with BRS Golf for internet booking

It’s proved a good decision; the system’s very user-friendly and the training was so straightforward, it could be done over the ‘phone by Brian Smith talking our girls through things while they were online. It’s also very reliable; there’s been no downtime, a point which concerned us after our previous experience.

We’re starting to see strong international interest from golfers not just in Ireland, but from the UK, Europe and the USA. I have no hesitation in recommending the BRS Golf internet booking system. We’re very happywith it and it has everything that we wanted.. Article by Charles de Haan

Click here to download the article. [PDF File 692 KB]


Case Study - Royal Portrush and Ardglass go for online tee times with BRS Golf

Golf in Ireland has long been exploiting the power of effective marketing, and recent comments from Colin Montgomerie and others reinforce this reality. Article by Charles de Haan

Click here to download the article. [PDF File - 632 KB]

 

Case Study - Old Conna manges course with BRS Golf

Mention tee time booking in a private members’ club, and the usual response will be: ‘Ah, our members can play at any time they like – we don’t need tee time bookings!’. Article by Charles de Haan

Click here to download the article. [PDF File 692 KB]


Case Study - Galgorm Castle's bookings get the Internet treatment

Christopher Brooke: “It’s an absolutely brilliant system, and I think it’s the way to go for every club. Its concept is based on simplicity, and this becomes a terrific benefit for the way the club is operated. We’re now 100% online, there’s no paperwork, unless we want the various reports out of the BRS system to help us manage the complex.”Article by Charles de Haan

Click here to download the article. [PDF File 631 KB]