Articles, Reviews and Case Studies about BRS Golf
This page lists a number of Articles, Reviews and Case Studies about BRS Golf. Please check for regular updates and news.
Case Study - Hillside Golf Club makes the most of BRS Golf’s capabilities
Keen to take advantage of the benefits of moving the tee booking administration online, the club took the decision to install the BRS Golf online booking system modules in a series of stages. What follows is a classic case in point of a club learning to utilise and exploit fully the BRS Golf system’s capabilities by installing and learning to work with each BRS Golf module one step at a time.
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Case Study - Glamorganshire and BRS: the easy way to increasing the value of your clubs membership
A survey in November 2008 of club managers by one of the Unions revealed that the top priority by far was to maintain membership. Retaining and attracting members has become much more difficult in recent years, and especially over the last two years as the credit crunch and then the recession have impacted on members’ lifestyles and finances.
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Testimonial - Hesketh Golf Club
When asked what was the one initiative during my 13 years as Secretary/Manager at Hesketh Golf Club that contributed to the efficient running of the office and managed the resources to the best effect I would say it was the introduction of the BRS Golf Internet Tee Booking and Society management system.
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So what can BRS Golf do for my club?
According to the club managers that use BRS, it’s making a real difference to the bottom line. Customers rave about our support and training, and know they’re investing in the most proven and flexible of any booking system available. But with 2010 likely to be an even tougher year, what can the market leading online booking system do for you and your club?
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Case Study - Ratho Park Golf Club
Having initially seen the system presented at a GCMA meeting and then shown a demonstration at Whitecraigs GC by Club Secretary Alan Keith, Craig knew it was exactly what he was looking for as a management tool. Craig has now been using the BRS Golf online booking system for two years, and to him it’s just like using the yield management systems he used in some of the UK’s top hotels - except that instead of rooms it’s about maximizing tee time and other bookings.
What Craig has found with the BRS Golf system is how much more effectively he has been able to manage Ratho Park’s key income streams such as societies, members’ guests and visitors, and provide a higher standard of service to them all from the moment they call the club to the point where he wants to ask them about their next visit.
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£2.1 Million tee times sold through BRS Golf in 2009
The year 2009 has seen online tee time bookings worth more than £2.1m for the 360 golf clubs that use their BRS system, writes Charles de Haan, an increase of just over £1m on 2008. Even more impressive is the fact that in the UK 87% of those tee times booked were made by visitors going directly to the clubs’ websites and paying by credit card. The remaining 13% of online bookings came from the third party marketing channels like Teeofftimes.co.uk and Online Tee Times (teetimes.co.uk).
Click here to download the article. [PDF File 80 KB]
BRS Golf - The Largest Tee Time Distribution Network Available
Over the last five years BRS Golf, through our partners, have built the largest Tee Time Distribution Network of any company in the market (See the attached PDF). This distribution network is fully integrated with BRS Golf and can be managed very easily through the BRS System. This means no management overhead and no double bookings. This Distribution Network gives BRS Customers access to over 300,000 emails being sent weekly, plus hundreds of thousands of visitors through the affiliate network.
In 2009 £1.2 million pounds of tee times were booked online through BRS in the UK. 87% of these tee times were booked through club websites. 9% of these tee times were booked directly through marketing channels and a further 4% of these tee times were booked through affiliates.
Click here to download the article. [PDF File 1 MB]
Clubs with BRS Golf see 600% increase in 3rd party bookings
BRS Golf, the only company whose online tee time management system is integrated with all the leading UK 3rd party marketing channels in the golf industry (in particular Teeofftimes.co.uk and Teetimes.co.uk) have seen a growth in booking from these 3rd parties of just over 500% in 2007 to 2008 and close to 600% in 2008 to 2009 (see the graph below). These figures are backed up by a recent article in Golf Business News (issue 11th September 2009) by Online Teetimes Ltd.
Click here to download the article. [PDF File 84 KB]
Case Study - Crieff Golf Club benefits from BRS Golf
Installing the market-leading BRS Golf online diary and booking system has enabled the world famous Crieff GC to manage its massive booking administration task and workload much more easily and efficiently. Primarily used by the club’s members to book their tee times online, the BRS system is also used by the club’s Pro Shop team to manage the 12,000 rounds booked by its visitors throughout the year.
The net result is a significantly improved membership service and a standard of modern tee time administration by the club that matches its international reputation.
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Golf Club Management - Online Booking Grows 450% in 24 Months
Time to get on the Online Map. Hundreds of clubs have discovered that having online tee time booking or a high end website -or both - can pay handsome dividends.Click here to download the article. [PDF File 1.7 MB]
Inside Line Article - Online Booking is Growing Fast
With over 300 clubs, 105,000 members and 90,000 visitors using their system in the last 12 months, BRS is not only the market leader in the UK and Ireland in online booking and tee time management, but from the 7 million bookings that have gone through their system, they can draw some interesting conclusions and market trends.Click here to download the article. [PDF File 1.3 MB]
Case Study - Childwall converts its members to online tee booking
“Online tee time booking for members has been amazingly successful at Childwall, thanks to BRS. I used to hear all the usual objections; now, we’re even getting members booking while they’re on holiday abroad, because they can. One delightful chap e-mailed me to tell me he was making an ‘international booking’ from Majorca; another regularly books online while he’s travelling around the UK during the week..”Click here to download the article. [PDF File 516 Kb]
Case Study - Withington - Ahead of the Game - Membership Recruitment and Retention
With the rise of the “mobile golfer”, and the current economic climate many clubs are finding that they need to be more creative in the way they try to attract and retain members. Withington in South Manchester is a typical members club, and like all similar clubs is trying to find ways of recruiting new members in an ever increasing competitive marketplace.Click here to download the article. [PDF File 74 Kb]
Case Study - Pleasington GC - Online marketing fills the gaps in the tee-sheets.
Pleasington GC report on their experiences with the BRS Tee Time Manager, and how it has been used to boost revenue.Click here to download the article. [PDF File 72 Kb]
Case Study - Shannon GC - Online Booking beats Offline every time.
Shannon GC report on their experiences with the BRS Tee Time Manager.Click here to download the article. [PDF File 1 MB]
Case Study - Aberdovey goes online to join Welsh golf tourism drive
With the coming of the Ryder Cup to Wales, those responsible for Welsh tourism have given every golf club in Wales the opportunity to be part of marketing Welsh golf to the world. Grants of up to £5,000 are being made available for clubs spending budgets of £10,000 on improving their information and communication technology. And with the huge spend on marketing by VisitWales and the raising of Welsh golf’s profile, now is the time to seize this limited opportunity.Click here to download the article. [PDF File 3 MB]
Case Study - Conwy Golf Club - Wales’ best goes for BRS Golf’s online diary and booking system
Now that the club’s installed the BRS Golf e-diary and tee booking system, wherever you happen to be in the world booking that game at Conwy is as simple as 1-2-3. In fact, visitors bring in over 35% of the club’s income, and since the club’s return to prominence with the 2007 Ryder Cup Wales Senior Open, those golfers are starting to come from all over the place: Swedes and Germans in particular enjoy coming to Conwy before their own season gets under way. Differences in time zones add real complications to the old paper-based ways, especially for the huge overseas markets in the States and Asia. But an online booking system like Conwy’s is open for business to anyone with a broadband connection, 24/7..Click here to download the article. [PDF File 4.4 MB]
Case Study - Great golf the easy way: Mount Juliet’s tee times go online
Booking a round of golf at one of the world’s great golf courses is now just a simple click of a mouse. The Jack Nicklaus Signature course at Mount Juliet has hosted three Irish Opens (1993,4,5) and two World Golf Championship tournaments (2002 and 2004), and any golfer anywhere in the world can now pop into the website (www.mountjuliet.ie/golf) and book themselves a tee time to suit.Click here to download the article. [PDF File 398 KB]
Case Study - Southport & Ainsdale - BRS puts members in the picture
"it's helping us improve the service to our members, to streamline the administration of our club, and project a very professional face to the outside world"Click here to download the article. [PDF File 692 KB]
Case Study - Woodlands Manor & BRS Golf
"The BRS system is a very good management tool and is a major step forward in bringing technology to clubs" - Ken Thornton, Director, Woodlands ManorClick here to download the article. [PDF File 692 KB]
Case Study - Enniscorthy Golf Club
This article contains another valuable case study explaining what benefits Enniscorthy Golf Club has seen since installing the BRS Tee TIme Manager.Click here to download the article. [PDF File 1,309 KB]
Case Study: Great Hadham Golf Club
This article appeared in Inside Line Magazine, provoding a valuable case study as Great Hadham Golf Club chose a booking system.
’Click here to download the article. [PDF File 902 KB]
Case Study - Q Hotels Award Major Contract to BRS
This article appeared in Inside Line Magazine in July 2007 outlining the Q Hotel group's decision to implement the BRS system across all it's golf clubs.
Click here to download the article. [PDF File 469 KB]
Hesketh & West Lancashire Golf Club - Bookings are much better when they’re online
Martyn Senior, Secretary Manager Martyn helped to develop one of the best offline bookings systems, DJB. As such, Martyn knew all about this kind of application from a club’s perspective. Invited to The Open at Hoylake by The Merseyside Partnership, a regional body promoting the North West for golf tourism, Martyn first heard about the BRS Golf internet-enabled booking system via Steve Mainwaring of St. Anne’s Old Links GC. The Merseyside Partnership’s evaluation of several online tee time booking systems showed BRS was head and shoulders better than anything else available. Martyn then saw it demonstrated at a technology roadshow at Ringway GC, and realised immediately that, as Martyn put it, ‘it ticked all the boxes you could wish for.
’Click here to download the article. [PDF File 608 KB]
Bramshaw GC switches to online course management
"I could see that an online system that was able to be seen by everyone in the network was the answer. But it meant that the development team at BRS had to do a lot of work to tailor their system to my requirements, chief of which was a tee time booking page that showed daily tee times for both our two courses, the Forest and the Manor. The third, Dunwood, would be easier to access by simply switching to its own dedicated on-screen booking site and pages."
Click here to download the article. [PDF File 608 KB]
Carne links with BRS Golf for internet booking
It’s proved a good decision; the system’s very user-friendly and the training was so straightforward, it could be done over the ‘phone by Brian Smith talking our girls through things while they were online. It’s also very reliable; there’s been no downtime, a point which concerned us after our previous experience.
We’re starting to see strong international interest from golfers not just in Ireland, but from the UK, Europe and the USA. I have no hesitation in recommending the BRS Golf internet booking system. We’re very happywith it and it has everything that we wanted.. Article by Charles de Haan
Click here to download the article. [PDF File 692 KB]
Galgorm Castle's bookings get the Internet treatment
Christopher Brooke: “It’s an absolutely brilliant system, and I think it’s the way to go for every club. Its concept is based on simplicity, and this becomes a terrific benefit for the way the club is operated. We’re now 100% online, there’s no paperwork, unless we want the various reports out of the BRS system to help us manage the complex.”Article by Charles de Haan
Click here to download the article. [PDF File 631 KB]
Old Conna manges course with BRS Golf
Mention tee time booking in a private members’ club, and the usual response will be: ‘Ah, our members can play at any time they like – we don’t need tee time bookings!’. Article by Charles de Haan
Click here to download the article. [PDF File 692 KB]
Golf Club Management Article - August 2005 - Technology Issue
BOOKING ONLINE - Several clubs in Ireland have made booking tee times as easy as purchasing a cheap flight online. Have they benefited from this? Nicole McCraken investigates.
Click here to download article [PDF File - 875 KB].
Golf Management Europe - 18 July 2005
On-line tee time booking systems are nothing new, yet a couple of brothers from Northern Ireland appear to have created a unique system which has exceeded demand, and every clubs expectations. Article by Charles de Haan.
Click here to download the article [PDF File - 1.6 M]
Case Study - Royal Portrush and Ardglass go for online tee times with BRS Golf
Golf in Ireland has long been exploiting the power of effective marketing, and recent comments from Colin Montgomerie and others reinforce this reality. Article by Charles de Haan
Click here to download the article. [PDF File - 632 KB]