Case Studies

About BRS Golf

BRS Golf is the leading supplier of Internet based golf tee time booking systems to golf clubs across Ireland and the UK. It was founded in 2003 by Rory Smith and Brian Smith, both very keen single figure handicap golfers. Before starting BRS, they had over 25 years experience in the software industry, working on a wide range of software and Internet projects.

BRS started by developing websites for golf clubs, but in October 2003 while working with various local clubs, they identified an opportunity to develop an online booking system that would allow Members and Visitors to book their golf online just like booking a flight with an airline.

The market leading BRS Tee Time Manager was launched in January 2004 followed by Member and Visitor Online booking in June 2004. The product quickly established itself in Ireland as the market leading product.

The BRS Tee Time Manager was launched in the UK in September 2005 where it has also become the leading product in that marketing attracting a range of customers from Member-based clubs, Pay and Play, Open Championship venues and many proprietary owned clubs.

The success of BRS Golf can be attributed to the following:

  • Maintaining our market leading position in the area of Golf Tee Time Booking. We currently have a 2-3 year lead on the competition.
  • Focusing on Golf Tee Time Booking Systems and and not diversifying or competing with the companies established in the areas of Epos, Membership and Handicapping.
  • Providing a product that is functionally rich, easy to use and with rock solid reliability.
  • Providing 1st class support.
  • Focusing on keeping our current customers happy. We currently have 98% customer retention year on year.
  • Investing in experienced and high quality staff.
  • Working with other suppliers in the market to provide the best overall solution to Golf Clubs.

Staff Profile:

Dr Brian Smith BSc PhD - Director & Founder
Brian graduated from Queens University Belfast in 1995 with a 1st class honours degree in Information Technology and a PhD in Electrical Engineering. Prior to BRS Golf, Brian worked 5 years in British Telecom and 1 year in Nortel Networks. In BRS, Brian has overall responsibility for Strategic Partnerships, Sales, Marketing, Support and Training.

Rory Smith BEng MSc - Director & Founder
Rory graduated from Queens University Belfast in 1989 with a BEng in Electrical and Electronic Engineering and an MSc in Computer Science. Prior to BRS, Rory worked 4 years in Short Brothers PLC and 9 years in Nortel Networks. In BRS, Rory has overall responsibility for Products, Technology, Software Development, Servers and Finance.

Brian Magee - Sales (Ireland, Wales, SW England)
Brian joined BRS Golf in August 2007 after 30 years Sales experience in the Global Textile Industry. Prior to joining BRS Brian worked for McCleery Yarn Technology a division of Lamont Holdings as a Sales & Marketing Director. Brian was Captain of Ardglass Golf Club in 1999.

Bob King - Sales (UK Sales Manager)
Bob joined BRS in September 2008 and brings 25 years software sales and sales management experience. He has sat on the board of Directors of a Manchester based golf club for the last 6 years, during which time he selected and implemented the BRS products for Admin, members and visitors. Bob also sits on the marketing committee of his club.

Barry Johnston - Sales (Scotland)
Barry joined BRS in 2009 and has served as Handicap and Match Secretary, Captain and Secretary/Manager at Auchterarder Golf Club in Perthshire. With over 30 years experience in the IT industry, involving both Technical and Business Development roles, Barry has considerable experience of successfully implementing and utilising IT to improve the efficiency of Core Business Processes within a Golf Club.

Paul Green BSc - Software Development
Paul graduated from Heriot-Watt University in 2001 with a 2:1 BSc Honours degree in Computer Science. Prior to joining BRS in March 2009, he provided web development solutions and technologies to numerous companies.

Martin Wheeldon BSc - Software Development
Martin graduated in 1990 with a BSc in Computer Science from the University of Manchester. Martin worked for companies such as Eastern Data Limited and award winning graphic design agency, Dara Creative. Martin joined BRS in September 2012 as a contract Web Developer and has since been employed in a permanent role.

Vincent McGreevy BSc - Software Development
Vincent graduated in 2009 from LYIT with a 1st BSc Honours degree in Applied Computing. Prior to joining BRS in November 2013, he worked for a start up company in the USA for 3 years, and two Web Development companies in Belfast.

Francis Donnelly MSc - Software Development
Francis graduated from the University of Ulster in 2001 with a 1st class Honours degree in Computer Science and in 2005 an MSc in Computing and Design. Before joining BRS in December 2013, Francis spent 3 years creating and developing the look and operation of a suite of Web Applications for CEM Systems. Prior to that he worked in UTV/Tibus.

Charlie Catney BEng - Software Development
Charlie joined the BRS Golf Product and Technology Team in April 2014. He has over 14 years' experience working within the Software Industry, designing and developing complex .Net and Java web applications in the banking, online payments and government sectors. In his new role he will be a technical leader within BRS Golf’s development teams responsible for delivering technical excellence and innovation. Charlie has experience using BRS software both as a member and as an administrator of Balmoral Golf Club where he served on council. He is a keen golfer, holding a category one handicap, and has represented Balmoral competitively at various levels.

Philip McClay - Lead Technical Support Analyst, Installations
Prior to joining BRS in March 2007, Philip worked for Smart Club Solutions for almost nine years. He brings experience in managing and supporting a broad range of software for the golf and leisure industries.

Conor Murphy BSc - Senior Technical Support Analyst

Conor graduated from Queens University in 2008 with a BSc degree in Business Information Technology. Prior to joining BRS in August 2009, Conor worked in support for a web design company and the Civil Service.

Paul Forsythe BSc - Senior Technical Support Analyst,Installations

Paul graduated from University of Ulster, Coleraine in 2004 with a 2:1 in Computing Science. Prior to joining BRS in July 2010 Paul worked in support a software development company and as a tester for the National Australia Group.

Patrick McCrudden BA -Technical Support Analyst
Patrick graduated from the University of Denver, USA in 2009 with a BA in Business Management & Administration whilst on a golf scholarship. He comes to BRS with a wealth of golfing knowledge having an excellent amateur playing record including playing in the 2012 Irish Open at Royal Portrush. Prior to joining BRS in October 2011 Patrick worked in the professional shop at Royal Portrush Golf Club gaining an invaluable insight into the use of the system first hand.

Stephen Hutchinson BSC- Technical Support Analyst
Stephen graduated from University of Ulster, Jordanstown in 2009 with a 2:1 BSc degree in Information Communication Technology. Prior to joining BRS in October 2011, Stephen worked in support for a global emailing system and the Health and Social Trust.

Richard McCrudden BSc - Technical Support Analyst
Richard graduated from the University of Ulster, Coleraine in 2011 with an BSC Honours degree in Computing. After graduating he set up his own web development business gaining knowledge across the board in development, design and support before joining the BRS team in 2013.

Lesley Williams - Training
Lesley joined BRS with 18 years business analysis experience of in-house development and deployment in the CRM, Contact Management, Purchasing, Sales and Order Management areas. Lesley participated in the design, development and implementation of multiple projects in n-tier technologies and service oriented architectures.

Ciaran McGoldrick MSc - Technical Support Analyst
Ciaran graduated from the University of Ulster, Coleraine in 2013 with an MSc in Professional Software Development and a BSc in Environmental Planning. Prior to joining BRS in October 2013, Ciaran worked for Open and Direct Insurance as a Sales Executive.

Edel McGeehan BA (Hons) ACA - Finance
Edel graduated from the University of Ulster in 1998 with a BA (Hons) degree in European Business Studies. Edel trained as a Chartered Accountant with Muldoon & Co Chartered Accountants and has experience working with a wide range of clients from sole traders to limited companies. She qualified as a Member of the Institute of Chartered Accountants in Ireland in 2002. In 2003 she became a partner in a property business where she was responsible for the day-to-day management of the business including all financial administration.

Kirsty Holborn - Finance
Kirsty joined BRS in 2010 having worked in Edinburgh as an Assistant Manager of a Business Centre where she had responsibility for the day-to-day running of the business. Previous to this Kirsty spent 5 years working for British Steel.